AFC Asian Cup Saudi Arabia 2027
One national symbol. Thousands of visible supporters.
Transform your national team crest into ExpressionWear for federation staff and fans—amplifying national pride and making your country’s support visible throughout Asia’s biggest football stage.
Saudi Arabia — Rodela
Concept Product
Saudi Arabia — Rodela W
Concept Product
Qatar — Rodela
Concept Product
Qatar — Rodela W
Concept Product
Two national identities • One continental stage
Product basics
Rodela is a wearable, snap-on circular badge distinguished by its illuminated convex dome. Attached to a shirt, hat, scarf, bag, or jacket, it transforms crests, players, unforgettable moments, campaigns, and causes into a personal statement that travels wherever the wearer goes.
Rodela W is a versatile wearable badge distinguished by its sleek, flat display and integrated BrandTab. Worn around the neck with a lanyard or attached as a key chain to a bag or backpack, it carries the crest wherever the wearer goes. The BrandTab provides a dedicated space for a sponsor’s name or logo, creating visible brand exposure alongside the fan’s chosen content.
Vision
National identity is already present in every flag, chant, jersey, and celebration. Rodela adds a new visible expression: the national crest worn proudly by federation staff and supporters wherever the tournament takes them.
Product formats
Rodela
Concept Product
Snap it on. Wear the crest. Show your support.
Rodela W
Concept Product
Wear more. Go more. Carry the crest with you.
National teams
Explore how Saudi Arabia and Qatar can each transform their national-team crest into distinctive ExpressionWear for Saudi Arabia 2027.
A wearable expression of Saudi Arabia's national team identity—uniting the host nation's staff and supporters on Asia's biggest football stage.
Rodela
Snap it on. Wear the crest. Show your support.
Concept Product
Rodela W
Wear more. Go more. Carry the crest with you.
Concept Product
A wearable expression of Qatar's national team identity—giving the defending champions' staff and supporters a highly visible symbol of pride.
Rodela
Snap it on. Wear the crest. Show your support.
Concept Product
Rodela W
Wear more. Go more. Carry the crest with you.
Concept Product
Partnership benefits
Turn staff and supporters into a visible national presence throughout the tournament—inside stadiums, in fan zones, across host cities, and in broadcast and social imagery.
Give the federation, official delegation, guests, and fans one shared symbol they can wear with pride.
Let supporters display the national crest beyond the official match jersey: snap on a standard Rodela to a compatible surface, or wear and carry Rodela W with a lanyard or key chain.
Develop a distinctive federation-controlled concept that can support fan engagement, official gifting, hospitality, and future licensed-merchandise opportunities.
When thousands wear the crest, national support becomes part of the tournament’s visual story.
Federation use cases
Use Rodela W with event lanyards or credentials to create a unified identity for the official delegation.
Use the standard snap-on Rodela on compatible clothing, hats, or bags to amplify visible support from arrival to final whistle.
Offer either product format as a memorable national-team expression for guests and partners.
Let supporters choose the snap-on freedom of Rodela or the portable lanyard/key-chain format of Rodela W.
How it works
One national crest identity is applied consistently to Rodela and Rodela W.
Snap on the standard Rodela, or wear and carry Rodela W with a lanyard or key chain.
Every wearer helps amplify national pride across the tournament.
Develop a coordinated Rodela and Rodela W concept for your federation and give staff and supporters two complementary ways to proudly wear the national team identity at Saudi Arabia 2027.